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Monday, September 20, 2021 

UK simulation-driven marine engineering consultancy BAR Technologies (BAR) has appointed Simon Roberts, former Williams Racing MD and Team Principal, as Chief Operating Officer on the WindWings programme, in which BAR is working with Cargill and Yara Marine.

Roberts will work alongside the BAR senior leadership team of CEO John Cooper, CTO Simon Schofield and Head of Engineering, Lauren Eatwell. Starting at Perkins Engines, Roberts then worked for BMW Rover, followed by BMW’s UK transmission and suspension manufacturing operations. He moved to become MD at Alstom, taking the Pendolino tilting train into production, one of the biggest capital management and asset financing projects at that time. Roberts then joined McLaren Racing, being instrumental in the development of hybrid technology with Honda -  setting up a battery design and development team, working with Honda engineers and US cell experts to deliver the hybrid system for a Formula 1 race engine. Following his time at McLaren as Operations Director and COO, he moved to Williams F1, as MD and Team Principal.

At BAR, Roberts will leverage his experience in the management of large capital engineering programmes to take BAR’s WindWings wing sail technology through its manufacturing partnerships to the global shipping market.  He will support across BAR’s new technology offerings in its other sectors – commercial workboat operations, leisure marine and special projects.

John Cooper, BAR CEO said: “Having worked with Simon at McLaren for 14 years, I was well aware of his reputation in cutting edge technology, advanced engineering and project management for large capital assets, and he was therefore a natural candidate for this role. His experience in powertrain engineering, particularly hybridisation, will be key to continuing our leading research and development into decarbonising the maritime sector, while bringing his knowledge of racing aero and hydrodynamics to our work in leisure marine and special projects.  I welcome Simon to the team and look forward to working with him again.”

Roberts said: “Joining BAR Technologies is the perfect opportunity to combine my skills and experience in different engineering sectors – encompassing research, design and development, hybridisation, efficiency and manufacturing. This is a hugely exciting time for BAR as it takes its WindWings technology to the shipping marketplace, pioneers hybridisation for workboats  and brings exciting new designs to the leisure market. I feel there is a real opportunity to help lead and grow their pioneering ethos into new sectors and projects, addressing some of the biggest challenges in the global marine industry.”

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